Happy Sweetest Day

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I've always regarded Sweetest Day is an artificial holiday of no particular significance.  After all, the occasion was started in 1922 by a group of candy manufacturers in Cleveland as part of an effort to sell more candy.  The idea of a holiday tied so closely to commerce simply seemed wrong to me.  As a result, whenever I was dating someone, I always cringed a bit when this holiday rolled around.

Of course, this changed the other day. I learned that my parents got engaged 42 years ago today.

Suddenly, Sweetest Day doesn't seem so artificial to me.

The fact that Sweetest Day started as a thinly veiled commercial undertaking is now tempered, at least in my mind, by the knowledge that there is something significant behind it - even if it's only significant to my parents and to every other couple with a Sweetest Day story behind them.

With that in mind, I'd simply like to say, "Happy Sweetest Day everyone!"

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