Sunday, January 22, 2012

BP Brings the Bikini Parade


Panama City Beach, Florida is preparing to beat the existing world record for the largest bikini parade during Spring Break 2012, with a little help from BP, according to the Panama City Beach Spring Break website, springbreakfunplace.com. The current world record was set at Surfers Paradise Beach of Gold Coast, Australia in October 2011, where 357 women paraded in an attempt which beat the former record of 331 women in the Cayman Islands.

Dan Rowe of the Panama City Beach Tourist Development Council hopes to beat the current record during Spring Break 2012. “It’s a way for the students to come down and participate in a fun activity,” according to Rowe. “It is good clean fun.”

The funding for the record attempt comes from a $250,000 portion of a $7 million BP marketing budget. This funding is in addition to the roughly $350,000 that has already been allocated for the Panama City Beach Spring Break Marketing Campaign.

The fact that BP is funding this, as part of their on-going effort to rebuild the tourism industry that was devastated by the BP oil spill, makes me smile. I will no doubt think about a parade of women in bikinis when I next fill up my tank at my local BP station.

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